The 'Beach Festival' of Puri is
organised by the people of Orissa, the citizen of Puri, Hotel and Restaturant
Association of Orissa(HRAO) and sponsered by Department of Tourism (Govt. of
India and Govt. of Orissa).
Puri Beach festival unravel the
majestic grandeur of divergent art, craft & Culture from different
states, particularly the ethnic pristine splendor of Orissan glorious culture
heritage amidst the exotic ambience on the golden pastures of the Bay of
Bengal. Top performers from other states have been invited to present their rich
talents. That performance could see by the foreign and domestic tourists to
attract them to visit again and again.
The basic idea of Puri Beach festival
is to present the art, crafts, culture, cuisine and tourism potential of the state
on a single platform and to attract world focus on it. Further the motive is to
promote orissa in and outside of the country. A variety of sports such as beach
kabadi by girls, country boat race among the
nolias, kick-boxing, tea-kwno-do, wushe, karate, Indian style of wrestling, beach
volley ball by both boys and girls, fire bonati and malkhamb are some of the
attractions which would keep both the domestic and the foreign tourists busy
and enchanted all through the 7 days of the festival.
Besides the sports events the other major attraction is the culture based
programme.Since Orissa is a place with varied culture, the different traditional
functions emphasising its culture are displayed in its wide form.
Representatives from different part of the state participates and perform their
own cultural theme which includes dance, song, orchestra etc. in a lively way. The
great oddissi dance projecting the saga of widely accepted
Ramayana, Mahabharat, Dasavatara, prahallad badha etc. are performed by different
established group in dance form. The marital art of Mayurbhanj is displayed in
Chau nurtya.The paikas of Khurda who are known in the pages of history for
their valour, are also reflected in the dance form by the traditional paikas as
Paika nrutya. In addition to this, members from other part of the country &
foreign as well takes part to show their cultural ability.
The major attraction which is exclusive is the 'Sand Art'. Sand art is a new
concept which is carved out from heap of sand. The different monumental
structure of ancient India, are projected in sands. The famous picture of Alasa
Kanya or the tiresome lady which is found over the walls of ancient temples
like konark, Jagannath temple is well shown in the sands.
The HRAO has taken step of presenting
this festival to attract not only foreigners, but also a huge domestic tourists
traffic who would be eager to come to this state on one platform. They would be
able to enjoy our rich cultural
heritage, handicrafts, handloom, cottage industries, and the lack of
memories and moments that would be ever lasting in the minds of the tourists
who visit Orissa during the festival.
HRAO:The Hotel and Restaurant
Association of Orissa may be just about over one and half decade old,being
'born' in 1984,but in its short life it has contributed in a most significant
manner to the growth of the hospitality industry in Orissa.The growth of the
HRAO is an index of the expansion of the hotel industry in Orissa.Today,there
are almost 200 members of the Association and the membership is growing.HRAO
was formed basically to help the members in running a smooth and successful
business and to promote tourism in Orissa.